“Don’t find customers for your products, find products for your customers.”
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Marketing Strategist
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Consultant
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I’m a Growth Marketing Consultant with a deep understanding of digital media strategies. Having honed my skills at Facebook India, I bring a wealth of experience to help businesses achieve explosive growth. Specialize in driving user acquisition, engagement, and retention for businesses of all sizes.
I’m passionate about helping D2C and B2B brands develop winning digital marketing strategies.
- About Me
I’m a growth marketing enthusiast with a fire in my belly for the past 8 years. My journey has been a thrilling mix of experiences, from the fast-paced world of startups (including a stint at a NASSCOM10K company) to the esteemed halls of UNCTAD.
But my true passion lies in helping others achieve explosive growth. That’s why I founded Digital Latheef, a consultancy dedicated to unlocking the full potential of businesses in the digital age. My time at Facebook India further honed my skills, allowing me to witness growth strategies on a massive scale.
Spreading the knowledge of growth marketing is equally important to me. I’ve had the privilege of consulting over 1250 companies, sharing my expertise and empowering them with winning digital strategies. This passion extends beyond consulting – I’ve trained a staggering 15,000+ individuals in essential digital skills.
My dedication to education goes a step further. I’ve served as a guest faculty at prestigious institutions like NIT and other business schools, shaping the minds of future business leaders. Additionally, I lend my expertise as a consulting faculty to EDII Ahmedabad, a premier MSME institute in India.
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About Me
My Resources
I am very open to learn new things
Growth is a journey, not a destination. Let's learn & win together in digital marketing, curiosity is key. Let's unlock hidden growth!
Don’t guess, grow! Explore my data-driven insights to gain a competitive edge in the ever-evolving digital landscape.
Growth isn’t magic, it’s a science. Explore my case studies to uncover the secret sauce behind successful digital marketing campaigns.
Growth is in the details. My checklist equips you with the essential steps to launch high-performing digital marketing campaigns.
Let’s chat growth over coffee (virtually)! Subscribe to my podcast for inspiring conversations and practical hacks to fuel your digital success.
The future of marketing is here. Dive into my blog for insights, experiments, and actionable tips to conquer the ever-evolving digital landscape!
Stop guessing, start growing! My free eBook equips you with actionable insights to propel your business forward in the digital age.
Struggling to grow your business online?
We get it. That’s why we created a thriving community of growth marketers at Digital Latheef. Learn from experts, collaborate with peers, and access valuable resources.
- Brand Led growth
Think of brand as the foundation of your growth strategy. It’s the fertile ground where all your marketing efforts can truly flourish. Here’s why:
- Cuts Through the Noise: In a crowded marketplace, a strong brand cuts through the clutter and resonates with your target audience.
- Commands Premium Prices: A well-established brand allows you to charge a premium for your products or services.
- Fuels Customer Loyalty: A brand people connect with emotionally becomes a trusted friend, leading to repeat business and referrals.
- Attracts Top Talent: A strong brand identity attracts passionate individuals who want to be part of your story.
At Digital Latheef, Iam brand storytelling alchemists. We help businesses like your craft powerful brand narratives that resonate with your audience, driving explosive growth.
- Performance Led growth
Tired of Chasing Growth in the Dark?
Imagine growing your business like tending a garden. You wouldn’t just throw seeds on the ground and hope for the best, right? You’d analyze the soil, choose the right plants, nurture them with water and sunlight, and track their progress.
That’s the essence of Performance-Led Growth (PLG). It’s about ditching guesswork and focusing on data-driven strategies that guarantee results.
Here’s what sets PLG apart:
- Metrics that Matter: We go beyond vanity metrics to identify the levers that truly drive growth for your business.
- Data-Fueled Decisions: Every action we take is backed by data, ensuring you get the most out of your marketing efforts.
- Continuous Optimization: We constantly analyze and refine your strategy, ensuring you stay ahead of the curve.
PLG is the secret weapon of today’s most successful businesses.
Ready to stop guessing and start growing?
Grow predictably. Tired of guessing what works? Performance-Led Growth (PLG) uses data to identify levers driving real results. Track metrics that matter, make data-driven decisions, and constantly optimize for explosive growth.
Grow organically. Build a loyal following with Brand-Led Growth. Craft a compelling brand story that resonates with your audience, fostering trust and driving organic growth.
Which path aligns with your goals? Let Digital Latheef unlock your full potential.
Early Career
2002 - 2010
Foundational Education
Feb - Sep 2002
Irhshad School, Changaramkulam, Kerala, India
Network Engineer
2003- 2005
India Options, Thrissur, kerala – Building Technical Expertise
Network Engineer
2005- 2006
Safas, Bengaluru – Sharpening Technical Skills
Managed Services
2007- 2010
Etisalat, UAE – Transitioning Customer Support Engineer -> Enterprise Sales -> Managed Services
Independent Exploration & Entrepreneurship
2010 - 2017
Independent Work
2010- 2014
Independent Work – Exploring Diverse Opportunities
Tutoring Students
2014- 2015
Tutoring Students – Sharing Knowledge & Building Foundation
Founded Exam Summary
2015
Founded Exam Summary Startup -NASSCOM10K & Kerala Startup Mission (Taking the Entrepreneurial Leap)
Growth Marketing & Mentorship
2017 - Present
Facebook India Lead Trainer
2017
Facebook India Lead – “Boost your Business” Program (Empowering Businesses)
Facebook India Trainer
2018
Facebook India Trainer – “Grow Your Business” Program (Equipping Businesses for Growth)
Trainer
2017 - Present
Trainer at EDII (MSME), NIT Calicut, SCMS School, Ministry of Foreign Affairs (Govt. of India), Ministry of HRD & NITI Aayog (Sharing Growth Expertise with Diverse Institutions)
Founded Treatads
2023 - Present
Founded Treatads – Performance Marketing Agency (Scaling Businesses Through Performance-Driven Strategies)
My Growth Trajectory
My Journey: Let's Grow Together
My passion for growth marketing has taken me on an incredible adventure. From the fast-paced world of startups to the esteemed halls of UNCTAD, I've honed my skills and witnessed the power of growth strategies firsthand. But my greatest reward is helping others achieve the same.
That's why I founded Digital Latheef, a consultancy dedicated to unlocking the full potential of businesses in the digital age. Here's what excites me most:
- Empowering others: Sharing my knowledge with over 1250 companies and 15,000+ individuals has been incredibly rewarding.
- Continuous learning: The digital landscape is ever-evolving, and I'm constantly seeking new ways to ignite success.
- Building partnerships: Let's work together! I believe in collaboration and am always eager to connect with passionate individuals and businesses.
Ready to embark on your own growth journey?
Let's chat and see how Digital Latheef can help you achieve explosive results.