BRAND LED GROWTH

PERFORMANCE LED GROWTH

CONTACT
+91 9048951096

Book a Strategy Call

What is the best FMCG company in the world?

Our point was simple

  • If there is no best FMCG company in the world, there are ‘islands of excellence’ though worth understanding
  • Each FMCG company develops unique sets of capabilities that fit best their DNA/ own challenges
  • Each FMCG company succeeds in understanding finely what makes it unique & in adapting selectively

We shared 6 cases we particularly liked (it was a mix of fact-based outperformance and a cherry-pick of outstanding features) and it was naturally non-exhaustive

  1. Unilever geographic footprint’s growth
  2. L’Oréal category footprint’s growth, its craft to drive brand desirability and its M&A track records
  3. Procter & Gamble 4P expertise to drive superiority across Z-F-SMOT & its ‘leadership factory’
  4. The Coca-Cola Company System scale & demand generation/ revenue management capabilities
  5. Lindt & Sprüngli consistent where-to-play & how-to-win choices
  6. Reckitt frugal & entrepreneurial culture

Many reached out to suggest some other FMCG companies. The purpose of this post is to complete the above with 4 further cases (three of them being private) & get to our top 10. Here there are:

  1. Red Bull: for its original demand generation model & media-assets ownership strategy. It reached last year the €10bn revenue mark.

  2. PepsiCo Snack: for its unparalleled shelf grip & demand generation muscle translating into a leading global MS/ continuous MS gains on one of the world largest/ fastest growing category (salty snacks)

  3. Ferrero: for its founder-led growth obsession (Giovanni’s famous 7.33% CAGR target to double every 10 years) & manic control over product quality

  4. Last but not least: Bel, the family-owned French cheese company, & its leadership team (led by Cecile Beliot) that keeps pushing the boundary on ESG (double accounting, regenerative agriculture, net zero target…) & lead the conversation on this future defining topic.
Share This :

I’m a Growth Marketing Consultant with a deep understanding of digital media strategies. Having honed my skills at Facebook India, I bring a wealth of experience to help businesses achieve explosive growth. Specialize in driving user acquisition, engagement, and retention for businesses of all sizes.

I’m passionate about helping D2C and B2B brands develop winning digital marketing strategies.

Connect with me on