#1 - Onboarding & Product Tours
Personalize your onboarding flows: Make it easy to understand and relevant to the user’s needs.
Use a tool like Appcues or Checkpoints: Simplify and accelerate the onboarding process.
Create educational videos with Loom: Provide clear and engaging tutorials for new users.
Utilize in-app notifications: Highlight new features and segment messages based on user behavior.
Share your product roadmap: Excite users about upcoming features and retain their interest.
Understand proactive and reactive onboarding: Optimize flows based on the user’s stage.
Offer pre-defined templates: Make it easier for users to get started and experience value quickly.
Design your app layout strategically: Provide clear access to helpful information and resources.
#2 - Email Automation
Send tailored welcome email series: Nurture new users with valuable content, avoiding overwhelming them.
Set up a “Get Started” email series: Include engaging elements like gifs and videos.
Segment personalized messages: Reach out to users who haven’t engaged with emails or checkpoints, offering additional support or incentives.
#3 - Retargeting Ads
Leverage testimonials, social proof, and how-to ads: Remind users why your product is the solution they need across various platforms.
Promote high-value content: Share guides, blog posts, case studies, and other resources that help users get the most out of your platform.
Encourage community involvement: Invite users to webinars, Facebook groups, or other community channels to increase engagement and conversion.
Use FOMO (fear of missing out) in ads: Create a sense of urgency and encourage users to sign up or take action.
Focus on video ads with content promotion: Showcase customer support and FAQ videos to build trust and encourage retention.
Utilize display and video remarketing: Increase visibility across various platforms to stay top-of-mind for potential users.
#4 - Community Building
Start building a community from day one: Foster a strong community around your product to stand out and create a competitive advantage.
Create a community space using platforms like Facebook, Slack, or Circle: Facilitate communication and interaction among users.
Offer live chat and convenient scheduling options: Ensure easy access to support and build trust with users.
Launch a podcast and share content with your community: Establish expertise, build authority, and engage users.
Announce new features across multiple channels: Generate excitement about product updates and encourage word-of-mouth marketing.
My name is Ferran. I am a Professional Digital Designer and Front-End Developer with over a decade of experience in this field. I was born and raised in Denpasar, Bali.
I developed an interest in art and design from an early age and started my career as a designer in 2008.