BRAND LED GROWTH

Hi, Me Abdul Latheef.
I’m a Growth Marketer From India

Biography

I’m a Growth Marketing Consultant with a deep understanding of digital media strategies. Having honed my skills at Facebook India, I bring a wealth of experience to help businesses achieve explosive growth. Specialize in driving user acquisition, engagement, and retention for businesses of all sizes.


I’m passionate about helping D2C and B2B brands develop winning digital marketing strategies.

My Resources

Growth is a journey, not a destination. Let’s learn & win together in digital marketing, curiosity is key. Let’s unlock hidden growth!

Growth insights

Podcast

Growth Case studies

Blog

Growth Checklist

Ebook

About Me

Biography

I’m a Growth Marketing Consultant with a deep understanding of digital media strategies. Having honed my skills at Facebook India, I bring a wealth of experience to help businesses achieve explosive growth. Specialize in driving user acquisition, engagement, and retention for businesses of all sizes.

I’m passionate about helping D2C and B2B brands develop winning digital marketing strategies.

My Way

Growth is a journey, not a destination. Let’s learn & win together in digital marketing, curiosity is key. Let’s unlock hidden growth!

Growth Insights

Growth Checklist

Podcast

Blog

Growth Case Studies

Ebook

About Me

Ready to stop guessing and start growing?

Grow predictably. Tired of guessing what works? Performance-Led Growth (PLG) uses data to identify levers driving real results. Track metrics that matter, make data-driven decisions, and constantly optimize for explosive growth.

Grow organically. Build a loyal following with Brand-Led Growth. Craft a compelling brand story that resonates with your audience, fostering trust and driving organic growth.

Which path aligns with your goals? Let Digital Latheef unlock your full potential.

PHONE

(+91) 7034 1000 95

EMAIL

digitallatheef@gmail.com

Early Career

2002 - 2010

Foundational Education

Feb - Sep 2002

Irhshad School, Changaramkulam, Kerala, India

Network Engineer

2003- 2005

India Options, Thrissur, kerala – Building Technical Expertise

Network Engineer

2005- 2006

Safas, Bengaluru – Sharpening Technical Skills

Managed Services

2007- 2010

Etisalat, UAE – Transitioning Customer Support Engineer -> Enterprise Sales -> Managed Services

Independent Exploration & Entrepreneurship

2010 - 2017

Independent Work

2010- 2014

Independent Work – Exploring Diverse Opportunities

Tutoring Students

2014- 2015

Tutoring Students – Sharing Knowledge & Building Foundation

Founded Exam Summary

2015

Founded Exam Summary Startup -NASSCOM10K & Kerala Startup Mission (Taking the Entrepreneurial Leap)

Growth Marketing & Mentorship

2017 - Present

Facebook India Lead Trainer

2017

Facebook India Lead – “Boost your Business” Program (Empowering Businesses)

Facebook India Trainer

2018

Facebook India Trainer – “Grow Your Business” Program (Equipping Businesses for Growth)

Trainer

2017 - Present

Trainer at EDII (MSME), NIT Calicut, SCMS School, Ministry of Foreign Affairs (Govt. of India), Ministry of HRD & NITI Aayog (Sharing Growth Expertise with Diverse Institutions)

Founded Treatads

2023 - Present

Founded Treatads – Performance Marketing Agency (Scaling Businesses Through Performance-Driven Strategies)

My Growth Trajectory

My Journey: Let's Grow Together

My passion for growth marketing has taken me on an incredible adventure. From the fast-paced world of startups to the esteemed halls of UNCTAD, I've honed my skills and witnessed the power of growth strategies firsthand. But my greatest reward is helping others achieve the same.

That's why I founded Digital Latheef, a consultancy dedicated to unlocking the full potential of businesses in the digital age. Here's what excites me most:

  • Empowering others: Sharing my knowledge with over 1250 companies and 15,000+ individuals has been incredibly rewarding.
  • Continuous learning: The digital landscape is ever-evolving, and I'm constantly seeking new ways to ignite success.
  • Building partnerships: Let's work together! I believe in collaboration and am always eager to connect with passionate individuals and businesses.

 

Ready to embark on your own growth journey?

Let's chat and see how Digital Latheef can help you achieve explosive results.

Some questions I get asked about

Growth marketing is usually necessary for startups in the survival stage. It can help companies optimize the entire customer lifecycle, from acquisition to retention.

It can help brands:

  • Increase customer base: Growth marketing can help brands increase sales and acquire customers through creative, data-driven campaigns.
  • Improve customer experience: Growth marketing can help improve the customer experience and create digital advertising campaigns.
  • Improve brand awareness: Growth marketing can help increase brand awareness by sharing messaging about who the brand is, what they do, and how they create value. This can help secure deals, convert customers, and attract investors.
  • Improve SEO: Growth marketing can help boost a brand's search engine optimization (SEO). This can help content marketing format in ways that algorithms like.
  • Improve processes: Growth marketing can help companies leverage different tools to make their processes more efficient.
  • Develop fresh ideas: Growth marketing can help companies develop fresh ideas by analyzing the market and staying informed about new developments.
  • Build relationships: Growth marketing can help build relationships, encourage loyalty, and motivate customers to refer others.
  • Understand customer interactions: Growth marketing can help companies understand how customers interact with their business by using data to get in touch with their audience.

 

Here are the areas i see where growth marketer can help you.

  • Customer acquisition: A good customer base can help businesses reach their revenue goals. A good customer base can also indicate that a product is working and meeting customer needs.
  • Customer engagement and retention: Engaging with customers can help businesses understand who they are and what they want. This data can help businesses create personalized promotions to increase their chances of success.
  • Conversion rate: A key metric for growth marketing is the conversion rate, which measures the percentage of visitors to a site who take a desired action.
  • Content marketing: Content marketing can help businesses build trust with customers, rank higher in Google search results, and generate leads that convert into sales. It can also help businesses build brand awareness.
  • AB testing: A/B testing allows businesses to make informed decisions based on real data. By testing different versions of a marketing element, businesses can determine which one will perform better and optimize their efforts accordingly.
  • Growth marketing funnel: Growth marketing can help businesses acquire more engaged users. By engaging and nurturing existing customers, businesses can retain them and effectively turn them into brand advocates