B2B Influencer Marketing Booming in MENA: Are You on Board?

Blog,Branding

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11/03/2024

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By :

DigitalLatheef

The Middle East and North Africa (MENA) region is leading the global charge in embracing B2B influencer marketing, according to a recent Ogilvy study. Businesses there understand the power of these industry experts and thought leaders to shape brand perception, drive purchase decisions, and foster meaningful engagement.

What is B2B Influencer Marketing?

Think beyond flashy Instagram stars. B2B influencers are subject matter experts, industry leaders, and influential individuals who create content that resonates with your target audience. They can:

Boost brand perception: Build trust and credibility by leveraging the influencer’s expertise and reputation.
Educate your audience: Share valuable insights and dispel misconceptions about your industry or market.
Drive leads and sales: Encourage potential customers to learn more about your products or services.
Foster engagement: Spark conversations and build relationships with your target audience.

MENA Leads the Way:

The Ogilvy study reveals a striking statistic: 100% of surveyed businesses in Saudi Arabia and 96% in the UAE utilize B2B influencer marketing. This is significantly higher than the global average of 75%!

Key Strategies for Success:

Choose wisely: Select influencers with deep industry knowledge, authentic voices, and cultural sensitivity.
Build long-term relationships: Foster genuine partnerships that go beyond one-off campaigns.
Promote two-way engagement: Encourage dialogue and feedback to build trust and authenticity.

Beyond Business:

B2B influencers in MENA are also emerging as changemakers. They use their platforms to address pressing issues, drive meaningful conversations, and inspire action. This aligns perfectly with initiatives like Saudi Vision 2030, showcasing the potential of influencer partnerships to benefit both businesses and society.

Are you ready to tap into the power of B2B influencer marketing? The MENA region is paving the way, and the potential for impactful stakeholder engagement is immense. By understanding the unique cultural landscape and building authentic partnerships, your brand can leverage this exciting trend to achieve its goals.
Whenever you are solving for growth, go to the fundamental equation of growth and solve for the bottleneck.

Eg: If you are looking to grow on Amazon,

Sales= Page Views* Conversion Rate

If page views is a problem, solve it by spending on ads

If conversion rate is a problem, solve it through reworking on the product proposition, page content and price

But don’t try to solve the conversion rate issue with ads. Or a traffic issue with discounts.

Similarly, overall brand funnel level looks like

Growth problem is either an awareness problem or a trial problem or a repeats problem

Awareness—Trial—- Repeats

If it is a awareness problem, solve by spending on brand awareness

If it is a trial problem, solve by tweaking the proposition( product, price, communication)

If it is a repeat problem, solve by tweaking the product and price proposition

But don’t try to solve trial/repeat problem by increasing spends to build brand awareness

At any point of time, there is one thing in the funnel which is the biggest constraint. To grow brands capital efficiently, solve for that constraint first instead of simultaneously solving for all the growth levers

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